Google Ads Management

PPC & SEM

Generate more leads, Increase profitability

Google Ads

Google Ads are a form of Search Engine Marketing (SEM) that makes your business visible and accessible to customers who are actively searching for the products and services you offer.
Advertising on Google can be very cost-effective if managed well, you only pay per click, that is, you are only charged when someone clicks on your Ad.To achieve high Return on investment (ROI)and high conversion rates, you need to make sure you optimize your Ad for the right keywords and also have great content to support your value proposition.
 

Let's grow your business, together

Strategy meeting

We begin with having a meeting (virtual) with you, where we will discuss your overall business goals, and marketing goals. This will help us see how best we can align your business goals with the  goals of your Google Ads campaign.

The target audience and the budget for Ads will be discussed as well.

Research

We conduct a thorough research of the market of your business, your industry, competitors and the relevant keywords associated with your products and services.

Information gathered will  enable us to determine your position in the market as opposed to your competitors. This will make it easier for us to come up with an approach that will make you stand out in the crowd of your peers and be preferable.

Campaign and Ad account set up

At this stage, we begin setting up the Google Ad account with the relevant goals in mind. This involves creating campaigns, adding keywords, blocking bad searches, creating ad groups with targeted keywords, devising bids, scheduling ads, setting up ad budgets and audience targeting.

The campaign will be monitored daily until its performance has stabilized, then it will be switched to weekly monitoring.

 

Conversion Rate Optimization

To boost the conversion rate, we design landing pages that resonate with what is promised on the Ad and load fast. This will serve the purpose of providing the visitor with the content of what they are looking for, in turn, improving the quality score of the campaign.

**Higher quality scores increase Click Through Rate and lower Cost per click, they make your ad rank high on the search engine without having to bid higher.

In simple terms, if someone clicks on your ad, they will be taken to your website (landing page), they will only stay and interact with the page if it has what they are looking for and in harmony with the impression they got from the Ad.

Measurement and Reporting

We link your Google Ads account to a Google Analytics account. This will allow us to optimize the campaign, see what your website visitors do on the site, locations, devices they are using ..etc.

Every month, at least once, you will be receiving a report that shows the performance of the campaign, any changes that may need to be made will be discussed.

Pricing

Starter

from

R 4 750

Account Setup- Free

1 Campaign/ up to 5 ad groups

Up to 10 keywords per ad group

1 Monthly report

1 Strategy meeting

R 3000 Monthly Ad budget

R 1500 Management fee

R 250 3rd party tracking tool

Intermediate

from

R 7 350

Account Setup- Free

1 Campaign/ up to 5 ad groups

Up to 10 keywords per ad group

1 Monthly report

1 Strategy meeting

R 5000 Monthly Ad budget

R 2100 Management fee

R 250 3rd party tracking tool

Advanced

from

R 10 850

Account Setup- Free

2 Campaigns/ up to 5 ad groups per campaign

Up to 10 keywords per ad group

1 Monthly report

1 Strategy meeting

R 7600 Monthly Ad budget

R 3000 Management fee

R 250 3rd party tracking tool

Frequently Asked Questions

It is Google ‘s system in which advertisers bid on certain keywords in order to appear on the search engine ‘s results.

We have different packages that we offer. See above.For a custom package contact us.

No, you will need a website (landing page) to send your visitors to.Fortunately for you, we create websites and we can design one for you.

Yes, with Google Analytics you are able to track all your keywords and even track user behavior on your website after they click on your ad.