Digital marketing strategies of businesses are dominated by the need for good content, the right medium to channel the content to the audience and also the ease of using these mediums.Websites, Social media pages , native apps or Progressive Web Apps?
You may be asking yourself, what medium would be best in terms of cost and effectiveness?Well, there are many mediums that can fit the profile,however, PWAs are one of the best fit.
What is a PWA?
A Progressive Web App (PWA) is a web app that uses modern capabilities to deliver an App like experience to its users.
Progressive Web Apps:
1. Web/Browser based
- you do not have to pay expensive costs to develop for Android, iOS or Windows.
2. Use less data and load faster than native apps
- give your customer a better user experience cost-effectively
3. Update automatically
- unlike using native apps, your customers do not have to download an update from an App Store.
- you do not have to update for every Operating System.
4. Fully responsive
- can be used on any device, phone , tablet, or PC.
5. Can be added to Home screen by a click and send push notifications
6. Increase Web traffic
- great for SEO
7. Work over HTTPS
- security and privacy of users’ data guaranteed.
Many Businesses are moving to PWAs, Twitter, Instagram, Financial Times, to name a few. Any business can make use of a PWA, a restaurant PWA where customers can order online, a doctor’s PWA to book consultations,etc.
If you would like a Progressive Web App for your business, CONTACT US.