‘Digital’ in Business: Social Media Marketing

You are currently viewing ‘Digital’ in Business: Social Media Marketing

Social media marketing is a great and cost-effective way of taking your business to where your prospect and existing customers spend their time. ‘Marketing’ in general, is all about making your target audience aware of your product and services, convincing them to be your customers or remain your customers.

The rise of social media platforms and the large numbers of people being pooled to these platforms , creates opportunities for businesses to be able to interact with their audiences cost-effectively and establish solid relationships.

Benefits of Social Media Marketing

  • brand creation and positive brand association
  • increase website traffic
  • improving communication and interaction with key audiences
  • building conversions

Social media marketing involves creating and sharing content on platforms like Facebook, Twitter, LinkedIn, Pinterest etc, to achieve certain marketing and branding goals. It goes without saying that , in order to be successful you will need to have a well planned strategy and the right personnel to implement it.

Online marketing

Below are a few tips on how to approach marketing on Social Media.

Social Media Marketing-Tips


Have a marketing plan that clearly states your goals, your target audience and budget. Make sure you also make provision for ways of assessing the plan’s performance, analyzing and improving it.

Platform Choice

Choose a platform that fits your kind of business, if your target is professionals, you would probably be better off on LinkedIn than other ones.After you have chosen the platform or platforms, you will also need to decide on the brand voice you will use on those platforms, e.g professional or funky or funny etc…

Great Social Content

Post regular great content that is tailored to your target audience, great content is likely to be shared, which will help spread your message more.

Build the right team

Make sure you have people with the right skills and motivation to implement your plan e.g designers, copy writers, account managers etc.

Consistent Brand Image

Make sure all media material you use across all your marketing platforms is uniform for brand recognition and loyalty building.

Digital marketing

It is knowing and choosing the right platform that fits your business, when and how to use it, that will determine your success in SMM. Remember it is also a risky undertaking to market socially as you will be vulnerable to negative comments as well, however, if they are handled professionally their effects can be negated. For more assistance on Social Media Marketing for your business, please see our Marketing Solutions.

Shawn Takawira

CEO and Founder of Digitechbolt A digital marketing and website design specialist. He specializes in assisting small to medium sized businesses grow and develop solid brands through the digital/online medium. If he is not working you find him in the Basketball court .

Leave a Reply