Waygen Generators (Pty) Ltd
Case Study.
Website redesign
Social media marketing & advertising.
Background
Waygen Generators (Pty) Ltd is an organization that specializes in the supply of 20kva – 1500kva diesel generators.
They service the whole of South Africa and surrounding countries in the region.
For a period of 30 days
200 + leads
Page followers increased by 80%
Objective
Waygen Generators (Pty) Ltd ‘s goals include; growing the business, developing their brand and establishing themselves as the leading diesel generator supplier and experts in the Region.
The major part of their business is generator sales, in-order to keep growing the business they need to constantly get more customers so they can meet their financial targets.
Our Approach
As a Digital Agency that is experienced in assisting businesses grow and develop solid brands, we advised Waygen Generators (Pty) Ltd to redesign their website to give it a modern and trendy look, as well as to leverage the power of social media to promote their business to their target audience.
We redesigned their website, took over the management of their Facebook page and Facebook advertising.
The website was designed to be a perfect landing page for social media campaigns, Google ads campaigns and organic traffic from search engines. We also added a blog to enhance their content marketing capacity.
We manage their Facebook page, create content and post at least 3 times a week and also create and manage Facebook campaigns on their behalf.
Results
We can proudly say that our digital marketing and designing efforts are paying off. Waygen Generators(Pty) Ltd are getting high ROI.
For a period of 30 days , we managed to generate over 200 qualified leads (quote requests for generators) for the business and increased the Facebook page follower base by 80%.
These results clearly show that we are managing to realize our 3 goals for Waygen Generators(Pty) Ltd, which are:
-Brand awareness
-Industry thought-leadership establishment
-Leads generation.
