Website design and search engine optimization are some of the most important digital marketing activities that you will need to invest in to boost your business online.
A website is the center of your digital marketing plan and process, like an ocean all digital rivers run to and from it.
In creating a website for your business, first you need to make sure you clearly understand your business model, goals, target audience and value proposition.
Now that you have all that in place, it’s time to begin your website design process. At Digitechbolt Business Solutions, we believe that search engine optimization should be part of the process of creating your site from the beginning rather than save it for later.
What is SEO?
Search engine optimization is basically making your website attractive, visible and readable to search engines like Google, Yahoo and Bing.
Let’s get started!
Now let’s look at the the best parts that will make your website SEO-friendly.
1.Site structure and architecture
Your website must be structured in a way that makes it easy to be crawled by search engines and user-friendly to a human.The structure must be crafted in a way that shows the hierarchy of your content ;
Your website – categories – Sub categories – Pages (in descending order), for example;
——-Social Media Marketing
Context is depicted by the position within the site and the URL, so it will be good for you if you use simple words, (include keywords) to name the categories and pages.
2. Responsiveness (Mobile-friendliness)
Most people nowadays access the internet using mobile phones. In order to attract the maximum number of visitors to your website, you will need to make sure your site is mobile-friendly.
Google prefers and rewards mobile-friendly websites by ranking them high on search engine results pages.Ranking higher increases your chances of getting traffic to your website.
3. Page load speed
Optimize your site to load faster. Generally people have limited patience when it comes to waiting for pages to load on the internet. If your website does not load in less than 2 seconds, you will definitely lose a lot of prospects.
Use tools like the Google page speed tool to test the speed of your website, the free tool will also give you suggestions of how you can improve the speed.
First of all, your design must be appealing to the eye, choose your colors and fonts well. They must be fitting for your type of business and resonating with your target audience
Create a simple but elegant layout and allow for a seamless navigation across your site. Any user on your website should know where they are, where they have been and where they want to go with ease at any moment they are on your website.
Make form entry lightweight and easy to fill as possible.
Keywords are in integral part of search engine optimization.Search engines detect content on web pages using them. Conduct an extensive research of the keywords that your target customers are likely to use in searching services and products you offer.
Create content based on the outcome of your research and in optimizing your web pages for the keywords, try to focus on a few keywords per page. Avoid optimizing for the same keywords on multiple pages as this makes your pages compete with each other for them.
6. Title and meta tags
Create compelling titles for your content across the website, include keywords in the titles. Use the HTML headings (H1, H2,H3…) well, use the H1 just once on a page to highlight the main point and the H2, H3….to reveal the context of your content by hierarchy.
Include your keywords in meta tags during the site design process and make the copy compelling as well.Search engines can use meta tags to detect more information about the page for ranking purposes.
Create great content that engages your audience, remember to include your keywords in your copy. Make your high-quality content readable both to search engines and human users.
Content includes text, images and videos that you choose to use, make sure you have the right combination of these.
Search engines scan and read your webpage content to detect if it matches the needs of the searcher.Focus on the right keywords, good structure of the site and write awesome SEO content.
8. Image Optimization
Images bring a page to life and also contribute to your website ‘s SEO.
It is always wise to use original images instead of stock images especially when you are writing about your team or work place etc. Use images that are relevant to their subject.
When it comes to optimizing your images for search engines, start with the file name. Use a file name that best describes what your image is about.
You should choose the right format for your images:
- JPEG for larger photos – it will give you good quality with a relatively small file size.
- PNG to preserve background transparency.
- WebP instead of PNG and JPEG – produces high quality results with smaller file sizes.
Add captions to your images, people read them when scanning your content and also add alt text so there can be descriptive text in place of the image if it can’t be displayed. (Include a keyword in your alt text so both search engines and people can read it.
A well designed and search engine optimized website will boost your business online by making your business visible and standing out in the crowd of your competitors.As you plan for your website design project, take into consideration what we have just discussed above. Feel free to contact us for any further information that you may need to set up your business for success.