Website design and Search engine optimization: A solid online presence.

Website design and Search engine optimization: A solid online presence.
  • Post category:SEO / Website design
  • Reading time:6 mins read

Website design and search engine optimization are some of the most important digital marketing activities that you will need to invest in to boost your business online.

A website is the center of your digital marketing plan and process, like an ocean all digital rivers run to and from it.

In creating a website for your business, first you need to make sure you clearly understand your business model, goals, target audience and value proposition.

Now that you have all that in place, it’s time to begin your website design process. At Digitechbolt Business Solutions, we believe that search engine optimization should be part of the process of creating your site from the beginning rather than save it for later.

Search engine optimization and Website design
Website Designing

What is SEO?

Search engine optimization is basically making your website attractive, visible and readable to search engines like Google, Yahoo and Bing.

Let’s get started!

Now let’s look at the the best parts that will make your website SEO-friendly.

1.Site structure and architecture

Website design layout
Website layout

Your website must be structured in a way that makes it easy to be crawled by search engines and user-friendly to a human.The structure must be crafted in a way that shows the hierarchy of your content ;

Your website – categories – Sub categories – Pages (in descending order), for example;

Home

–Services

—-Digital Marketing

——-Social Media Marketing

——-Email Marketing

Context is depicted by the position within the site and the URL, so it will be good for you if you use simple words, (include keywords) to name the categories and pages.

2. Responsiveness (Mobile-friendliness)

Mobile-responsive website design
Responsive Website design

Most people nowadays access the internet using mobile phones. In order to attract the maximum number of visitors to your website, you will need to make sure your site is mobile-friendly.

Google prefers and rewards mobile-friendly websites by ranking them high on search engine results pages.Ranking higher increases your chances of getting traffic to your website.

3. Page load speed

Website load speed
Page load speed

Optimize your site to load faster. Generally people have limited patience when it comes to waiting for pages to load on the internet. If your website does not load in less than 2 seconds, you will definitely lose a lot of prospects.

Use tools like the Google page speed tool to test the speed of your website, the free tool will also give you suggestions of how you can improve the speed.

4. Usability

use-rfriendly website
User-friendly website

First of all, your design must be appealing to the eye, choose your colors and fonts well. They must be fitting for your type of business and resonating with your target audience

Create a simple but elegant layout and allow for a seamless navigation across your site. Any user on your website should know where they are, where they have been and where they want to go with ease at any moment they are on your website.

Make form entry lightweight and easy to fill as possible.

5.Keyword targeting

keyword targeting for SEO
Keywords for SEO

Keywords are in integral part of search engine optimization.Search engines detect content on web pages using them. Conduct an extensive research of the keywords that your target customers are likely to use in searching services and products you offer.

Create content based on the outcome of your research and in optimizing your web pages for the keywords, try to focus on a few keywords per page. Avoid optimizing for the same keywords on multiple pages as this makes your pages compete with each other for them.

6. Title and meta tags

Search Engine Optimization
Search Engine Optimization

Create compelling titles for your content across the website, include keywords in the titles. Use the HTML headings (H1, H2,H3…) well, use the H1 just once on a page to highlight the main point and the H2, H3….to reveal the context of your content by hierarchy.

Include your keywords in meta tags during the site design process and make the copy compelling as well.Search engines can use meta tags to detect more information about the page for ranking purposes.

7.Page Content

Content marketing
Content is King

Create great content that engages your audience, remember to include your keywords in your copy. Make your high-quality content readable both to search engines and human users.

Content includes text, images and videos that you choose to use, make sure you have the right combination of these.

Search engines scan and read your webpage content to detect if it matches the needs of the searcher.Focus on the right keywords, good structure of the site and write awesome SEO content.

8. Image Optimization

search engine optimization and user experience design
search engine optimization + user experience design

Images bring a page to life and also contribute to your website ‘s SEO.

It is always wise to use original images instead of stock images especially when you are writing about your team or work place etc. Use images that are relevant to their subject.

When it comes to optimizing your images for search engines, start with the file name. Use a file name that best describes what your image is about.

You should choose the right format for your images:

  • JPEG for larger photos – it will give you good quality with a relatively small file size.
  • PNG to preserve background transparency.
  • WebP instead of PNG and JPEG – produces high quality results with smaller file sizes.
  • SVG for logos icons -these can be easily modified using CSS and Javascript.

Add captions to your images, people read them when scanning your content and also add alt text so there can be descriptive text in place of the image if it can’t be displayed. (Include a keyword in your alt text so both search engines and people can read it.

Conclusion

A well designed and search engine optimized website will boost your business online by making your business visible and standing out in the crowd of your competitors.As you plan for your website design project, take into consideration what we have just discussed above. Feel free to contact us for any further information that you may need to set up your business for success.

Website +Digital Marketing Strategy

Shawn Takawira

CEO and Founder of Digitechbolt A digital marketing and website design specialist. He specializes in assisting small to medium sized businesses grow and develop solid brands through the digital/online medium. If he is not working you find him in the Basketball court .

Leave a Reply