You have just completed the website design project for your business and launched the website. While expecting calls and emails from prospects to start coming in numbers, very little or none of this happens. Frustrating huh?
Well, let me start by saying, I’m sorry for your disappointment but do not be discouraged, you are in the right track.
Your website is the online version/representation of your physical business. Just as no one would come to your physical business premises unless they know you exist, no one will come to your website unless and until they know it exists.
Below we are going to be looking at ways that can make your good investment in website design yield favorable returns for your business.
1. Submit your website design to search engines.
To boost chances of your target customers finding your business, your business must be visible on search engines like Google, Bing and Yahoo.
It takes time for search engines to discover and index new websites. Search engines are constantly looking for new links on websites and subsequently follow them. When they find that these links lead to useful content, the page is added to index.
You need to submit your website design manually rather than wait for search engines to crawl your site. Manual submission benefits include;
- Submitting your website takes a few minutes compared to waiting for search engines to crawl the site, which may take some time.
- You get the opportunity to supply search engines with some useful information and presenting the hierarchy of the importance of content on your website.
- You get insights from Google and Bing, from which you can improve the performance of your site.
Submitting your website to Google.
To submit your website to Google, you need to sign up for a Google Search Console account.
Next, create an XML sitemap which you will then submit to Google using the Google Search Console.
To submit the sitemap, go to Google Search Console:
Search Console > Select your property > Sitemap > Paste in your sitemap URL > hit “submit”.
Submitting your website on Bing
Submit the sitemap to Bing Websmaster Tools.
Webmaster Tools > “add your site” > Fill in the form > hit “submit”.
*By submitting your site to Bing, it will automatically be submitted to Yahoo.
Getting your website indexed is laying the foundation on which you will need to build on to get to the level where your business can be found on search engines.
You need to invest in SEO to get your website to rank on page 1 and get a lot of organic traffic.
2. Promote your website on social media.
You can help your new business website get noticed by using social media. Facebook, Twitter, Instagram and LinkedIn are the most common social networks where you can promote your new website.
Promoting your website on Facebook
Create a Facebook page for your business.
- Click on ‘Create a Page’ on the Facebook Business site
- Choose the appropriate category from the options provided and proceed to start filling in your information, also add your website link.
- Add a nice profile picture (your logo is recommended) and add a nicely designed cover photo that resonates with your brand.
Share your content on your Facebook page. To keep the right audience interested in your brand, you will have to create content that is valuable to them.
Link to bog posts, videos, or any other sources with valuable information. Share your offers, sales and blog or website content, all with links back to your site.
Leverage the power of paid advertising to expand your reach and target the right audience that is relevant to your business.
Promoting your website on other social media platforms.
You can also promote your website on other social media platforms like Twitter, Instagram, LinkedIn and more.
These platforms host different kinds of audiences and operate differently. You will have to do some research to see which platforms work for the kind of business you do, before investing any time and money.
Twitter is a micro-blogging social media platform, which can be a powerful tool in making your content go viral.
A business Twitter account can be created the same way you would create a personal account. You will need to make your profile look professional, incorporating your brand designs. Start sharing valuable content on your account, linking back to your website.
Instagram is a visual based social media platform, an excellent place to share your content in the form of images and videos promoting your brand.
Create an Instagram business account, add your website link in Bio section. Make your profile look professional, preferably with your logo as the profile picture and a well designed cover image/video that matches your brand.
LinkedIn is a professional networking social media platform. You can create a company page for your business on LinkedIn and start sharing your content, linking back to your website.
3. Leverage the power of Email Marketing.
Email marketing is one of the most cost-effective digital marketing methods you can employ to promote your website and business.
You can create your email list of prospect customers by using a lead magnet like offering a free ebook download or whitepaper for the downloader ‘s email address.
Share your content, sales or deals with the people on your email list using an email marketing software. By using a software it will be easy for you to segment your audience and send personalized emails in bulk, with different content to relevant segments.
4. Measure performance and maintain your website design regularly.
Connect your website to Google Analytics and monitor how your site is used, see who visits your site and what they do when on your site. All this information is useful in that it will help you in identifying changes or updates you need to make so the site performs better.
Connect your site to Google Search Console, so you can monitor what search terms are being used to find your site and what position your site is appearing for those search terms.
Google Analytics and Google Search console are both very powerful tools in measuring and monitoring website performance. The best part is that they are free to use.
Creating and launching a well designed website does not necessarily mean that you will start to get customers coming in. You will still have to continually promote that website so more people know about it and interact with it. Regular maintenance of the site and updating content is strongly advisable, to boost the performance and relevance of the website.
Establish an online presence with an exquisite, fully responsive, search engine and conversion optimized website. Make that online presence solid by promoting your website using tools like email marketing, social media marketing, search engine optimization, etc.
Partner with us for website design and solid online presence establishment solutions.